A LEADER PLAYING MULTIPLE ROLES IN ENTERTAINMENT DIGITAL BROADCASTING
/ AVP, DIGITAL MARKETING
/ EP, DIGITAL CONTENT
/ CD, SHORT FORM CONTENT
/ NUSANTARA CONTENT STRATEGIST
From 2016 up until 2019, I was officially positioned in the Malay Business Department of Measat Broadcasting Network Systems (MBNS). My team and I oversaw all video content creation for some of Astro’s more valuable digital assets, inclusive of Astro Gempak and Rojak Daily.
Managing a Sub-Department of Video Content Creators
As an assistant vice president, and later as an executive producer, I was in charge of a team of content creators, ranging from directors / producers to editors. The team was responsible for creating a variety of content, inclusive of
- Daily Social Media Videos
- Web Series
- Cross platform video production (For both broadcast and digital platforms)
- Seasonal Short Films
The team was not siloed and collectively worked with other departments, such as Malay broadcast channel departments, on a daily basis.
Building Gempak Studios, Increasing Quality
During my tenure, I built and upskilled the sub-department under the brand ‘Gempak Studios’ to ensure that we could deliver high quality content efficiently and within a reasonable cost. With a multi-million ringgit yearly budget for video content creation, I had to ensure that the team would be capable of generating only the best for all digital assets.
Under my guidance, Gempak Studios grew from just four individuals, to fifteen capable and skilled creative content creators.
Heading Branded & Sponsored Content
As one of the heads of Gempak Studios, I played a leading role in the execution of branded and sponsored content.
- Ideation & Presentations for Client Pitches
- Budget allocation
- Production & Execution
Through the efforts of my team and I, we successfully secured and delivered countless branded campaigns, ultimately leading to an increase in company revenue as well as prestigious awards and nominations.
On The Ground Expertise & Support
While overseeing the whole sub-department as well as partaking in company-wide strategies, I also lend my expertise as a director and content creator for larger-scaled projects.
During these exercises, my goal was to not only deliver high quality productions, but to also guide and teach the team- ensuring that they themselves could grow and expand their own set of skills.
As a result, I was soon able to entrust my team to complete projects fully without my involvement on the ground. In fact, some original Gempak Studios members now hold high positions in the department.
Engaging In The Development & Implementation Of Business Unit Expansion & Growth Strategies
Above taking care of Gempak Studios, I was heavily involved in interdepartmental strategy development and implementation.
These projects gave me experience in dealing with regional players, as well as insights into competitive corporate strategies and their successful executions.
LEARNINGS & ACHIEVEMENTS
Leadership & Management
It was always important to me to lead by example. And so, as much as I could, I would join them on the ground and help them overcome any obstacle in our way.
Developing my team’s skills and ensuring continuity was a top priority for me. With that said, I took initiatives and introduced multiple building workshops and classes for my team.
Under the mentorship of several creative and smart leaders, I engaged in and learnt about success corporate strategies.
Working side-by-side department representatives, we structured blueprints that would ultimately lead to company-wide initiatives.
Delivering To The Masses
Working in Astro Gempak, I became adept to the mass Malay market, understanding the demographics, their viewing habits, as well as their taste for video content.
Through research and experimentation, we were able to craft content that successfully achieved high viewership and ratings.